Pricing
Pick the tier that fits your stage. Switch any time. Take rate decreases as you scale.
Test the waters with a subdomain storefront.
Take rate
30%
For creators ready to own a real brand.
Take rate
25%
Full white-label for established brands.
Take rate
20%
Mobile, integrations, dedicated team.
Take rate
From 15%
Compare
| Feature | Starter | Growth | Pro | Enterprise |
|---|---|---|---|---|
| Storefront | ||||
| Subdomain ([brand].helixdx.health) | ||||
| Custom domain | ||||
| Native mobile app | ||||
| White-label patient portal | ||||
| Branding | ||||
| Co-branded kit sleeve | ||||
| Your logo on box | ||||
| Fully white-labeled (no HelixDX) | ||||
| Branded customer support | ||||
| Lab & Fulfillment | ||||
| Pre-built panels | 6 | 12 | 12 | Unlimited |
| Custom panels | 1 | Unlimited | Unlimited | |
| Custom panel design service | 1 included | Unlimited | ||
| Payments | ||||
| Take rate | 30% | 25% | 20% | From 15% |
| Payout cadence | Weekly | Weekly | Twice weekly | Custom |
| Reserve period | 7 days | 7 days | 3 days | Custom |
| Support | ||||
| Email support | ||||
| Priority chat | ||||
| Phone support | ||||
| Dedicated CSM | ||||
| Quarterly business review | ||||
| Dedicated account team | ||||
| Analytics | ||||
| Standard dashboard | ||||
| Cohort tracking | ||||
| Affiliate program | ||||
| Custom integrations (EHR, CRM) | ||||
Economics
Our take rate is calculated on net revenue — gross sale minus card processing, lab cost, and fulfillment. You keep more than the headline rate suggests. Here's a real example on the Growth tier.
Example order — Growth tier
FAQ